In line with its operational characteristics and target customer demographics, the Bank adopts a combination of centralized and regular approaches to conduct targeted financial literacy education and awareness campaigns. In 2024, the Bank actively collaborated with regulatory authorities to organize centralized campaigns such as the “3·15” Consumer Rights Protection Education and Awareness Campaign, the 2024 “Financial Education and Awareness Month”, the Financial Knowledge Popularization Tour, and the Illegal Fundraising Prevention Awareness Month. A total of 12,432 consumer rights protection centralized education campaigns were conducted, reaching 471 million consumers. Additionally, leveraging social trends and emerging media platforms, the Bank continuously innovated financial education formats to disseminate knowledge in engaging and accessible ways.

The Bank prioritizes financial education for key groups such as senior citizens, youth, new urban residents, and rural populations, tailoring campaigns to address their diverse needs through easily understandable methods.

Senior Citizens: “Three Ones” Initiative and “Silver Age Happy Learning Program”: By establishing fixed education venues such as branches, senior universities, and communities, promoting practical materials such as the Smartphone Guide for Seniors, the Senior Financial Literacy Handbook, the Senior Financial Consumer Risk Prevention Manual, and organizing themed activities like anti-fraud performances, fitness exercises, Baduanjin exercises, Qinqiang opera, and lantern riddles, the Bank effectively enhanced seniors’ financial literacy and risk awareness.

Youth: “Future Guardianship Program”: By establishing fixed education venues such as branches, senior universities, and communities, promoting practical materials such as the Smartphone Guide for Seniors, the Senior Financial Literacy Handbook, the Senior Financial Consumer Risk Prevention Manual, and organizing themed activities like anti-fraud performances, fitness exercises, Baduanjin exercises, Qinqiang opera, and lantern riddles, the Bank effectively enhanced seniors’ financial literacy and risk awareness.

New Urban Residents: “Happiness Guardianship Program”: Through “Quick Financial Literacy Classes”, “Financial Knowledge Competitions”, and “Face-to-Face Financial Workshops”, the Bank empowered new residents to adapt to urban life and embrace new opportunities.

Rural Populations: County-Level Outreach: The Bank built county-level education hubs, including branch networks, rural education bases, and village service stations, and hosted localized activities like “Consumer Protection in Local Dialects”, and “Village Qinqiang Competitions”. Staff in Wuhan, Chongqing, Taiyuan, Haikou, Zhengzhou, and Kunming integrated financial education into rural development initiatives, fueling rural revitalization.

The Bank has strengthened collaboration with universities, communities, and other partner institutions by establishing financial education and publicity bases at Shenzhen Technology University, Guizhou University for the Aged, and Huaian Senior University, integrating financial knowledge into public daily life. By the end of 2024, 43 financial education and publicity hubs—including educational bases, Happiness Stations, Financial Service Stations, Convenience Kiosks, and Financial Education Demonstration Villages—have been established. These efforts have gradually formed a “four-in-one” educational publicity network centered on branch outlets, schools, rural areas, and convenience kiosks. Additionally, in 2024, the Bank signed a new five-year strategic cooperation agreement with the China National Committee on Aging, focusing on national education on population aging and elderly education.

*The English version were translated based on the Simplified Chinese version. In case of any discrepancies among the versions, the Simplified Chinese version shall prevail.